"In less than five minutes, a partner using the AMC can easily co-brand landing pages, email and webinar templates, and more to target the audience that is most relevant to them," says Liz Anderson, manager of channel development for the Bainbridge Island, Wash.-based company. Companies that seek to use the content can embeds HTML code from the AMC on their website and Avalara maintains it on the back-end.
AVALARA MARKETING CENTER OPENS Featured
Avalara has started the Avalara Marketing Center, which the sales tax software vendor says is designed to help its resellers generate leads. The center provides content that dealers can use in marketing communications and is designed for channel members who do not have time or resources to handle their own campaigns.
