Open APIs also mean the PWC product can combine data from many systems and offer real-time insight on the performance of businesses of Live users, Sage says. The hint of other shoes to drop came from Ashley Unwin, PwC UK executive board member and leader of consulting in UK and EMEA said. "We see considerable potential in this partnership with Sage," Unwin said in a prepared statement. "My Financepartner is one of a range of exciting digital initiatives which our Consulting practice is spearheading to transform our clients and our own business models". The press release also quotes Tony Price, UK PwC Partner, leader of My Financepartner service so either PwC is going to make a big push on this or Sage Group CEO Steve Kelly has lots of friends at PCW UK.