To be held May 23 to May 25 at the Marriott Anaheim, Anaheim, Calif., Amplify is described as suited for end-users in finance, IT, and executive roles. There will be discussions about the direction of Dynamics GP 2016 with sessions led by the Microsoft Dynamics GP SMB team. Early bird pricing for GPUG members is $699 and $799 for non-members. That goes up to $749 and $849 respectively after March 25. GP Partners pay $749 if they are GPUG members and $849 if not with no early-bird pricing.