"Our customers are pausing to evaluate their cloud adoption strategy," she said, making that once describing the situation as turmoil in the channel. The company is also feeling the push from Oracle, whose products are sold through Edgewater Ranzel. "It is a full out race to the cloud" she said. Columbus CFO Hans Henrik Thrane did not use language that strong but referred to the impact of a faster migration to the cloud as cutting into licenses sales. The expectation is Columbus will sell less of its own brand of software and of what it calls "external" software, primarily Dynamics. However, his analysis is that the move to the cloud hurts earnings more than revenue. Another reseller, Bryan Wilton of Interdyn BMI—which is owned by Columbus—responded, "for the most part, we are in the same boat." Singleton says Microsoft is providing new functionality on 365 but has given no indication  when new enhancements will be available for AX, while at the same time, the cloud product lacks many features of the desktop version.