"More importantly, UPC content is available to all partners and customers via the AvaTax Service. All SDKs can send UPCs to access Avalara taxability content maintained for the MatrixMaster database." Wilhelm says mapping will also be introduced into every Avalara POS Connector gradually. Wilhelm notes, "a UPC code alleviates the customer having to do any mapping for taxability." Avalara says most accounting and ERP packages do not automatically determine the taxability of items using Universal Product Codes, and taxability is managed manually.