The product with the shorter name draws its features from what Intuit calls the Harmony version of QBO, meaning it acts more like desktop QuickBooks. Despite the improvement in customer opinions about QBO, the accountants give their version a negative Net Promoter Score. “We lagged in innovation with accountants. We didn’t bring the product out harmonized,” Wernikoff said in explaining the negative score. With consumers, product churn decreased with the roll out of the Harmony version. Intuit wants to move its desktop QB base to the online product. Executives indicated users of QuickBooks Enterprise Solutions would probably be the last group to migrate, if at all.
QUICKBOOKS GETS WHOLESALE BILLING Featured
Intuit has begun providing wholesale billing to its ProAdvisors so they can mark up the price of products and services delivered to their clients. In this week’s very newsy Investor’s Day, SVP Dan Wernikoff said Intuit had always had a referral model for QuickBooks. “We allowed you to give a discount, but we didn’t allow you in the business of doing the books for them and marking it up it,” he said. Executives did not give details about how this pricing works. Also during the session, Wernikoff outlined plans to replace QuickBooks Online Accountant and replace it with QuickBooks Accountant.
