Life is supposed to bring together the front- and back-office functions in one package. In a recent quote in Forbes, FinancialForce.com CEO Jeremy Roche, said, "The back office actually has to become part of the front office." Now FinancialForce.com is higher in the market than Life will be, with a target of companies with 10 to 200 employees. So among the many fuzzy facts about Life is where would is end users migrate when they get bigger? Right now, you have FinancialForce which is already in the cloud and Sage trying to get there. FinancialForce has one platform while Sage's product lineup looks like Platforms "R Us. Who you gonna call? It looks like a win-win for Saleforce CEO Marc Benioff.