RIP: BILL AND JIM’S SAP BLOG
A few months ago I applauded the blog on the SAP website from co-CEOs Bill McDermott and Jim Hagemann-Snabe. It was under the moniker “Bill and Jim’s Newsroom.” At the time, I wrote that “Corporate blogs are a tricky thing. Many executives who start them lack the time to post enough entries to keep them interesting. Can these guys pull it off?” Well, apparently not. Thinking I might have missed something on the SAP site, I held off on the eulogy.
But the effort didn’t go far from the posts I have seen and SAP seems to have rolled its blogs together and the leaders are nowhere to be seen on the bylines. Unless they set their PR departments to writing and posting, top execs generally don't have time to sustain a blog. I also have a feeling corporate attorneys are probably happy if they don't.
