InsideView, which makes customer intelligence products for B2B marketing and sales, has named Brian Kelly as chief marketing officer. Before joining the San Francisco-based company, Kelly co-founded and was CEO of Stampt, which developed a mobile customer loyalty application. He was also previously CEO of Quantivo Corp. which provides cloud-based big-data analytics. Earlier this month, InsideView announced integration with SugarCRM 7, the latest product from the open source CRM company. InsideView has made a slight run at the midmarket accounting software channel. Last year, it signed Blytheco and BrainSell.