Moreover, in accepting the award, Boomer said he would do anything he could to help the company in its expansion in this country. In describing the Xero application, Boomer said, "This is something that is going to change the accounting profession in the United States." Xero is doing a good job in enlisting the CPA profession's bell cows. Also present at the awards dinner was Jim Bourke, a partner with Red Bank, N.J.-based WithumSmith+Brown. Bourke's firm also carries Intacct, but he said that Xero represents a bigger potential market. His firm is working to persuade its QuickBooks clients to switch to Xero. Also present were David Cieslak and Bob Gaby, partners in the influential reselling firm, Arxis Technology. Cieslak said his firm is considering Xero but has not made a decision.