Imagine it's the semi-finals of the U.S. Open and Roger Federer hits a ball that lands near the base line. "Is it in or out?" the world's No. 1 player asks the linesman, who shrugs and then the chair umpire. The umpire responds, "I can't tell you. But we'll let you know when we total up the score."

That's the way the rules for search engine rankings seem to work in the world of the major players, Microsoft and Google.  We know there are rules and we can deduce some of them when we see how well articles on our Web sites do in appearing in searches.

The selection of mid-market accounting software resellers for Bob Scott’s 2012 VAR Stars rests on one basic principal: quality, not revenue, as the deciding factor in picking the 100 businesses that are selected for this honor. VARs from very small shops to the largest participants in the business have been selected in past years’ and in this year’s rendition.

Download the 2012 Bob Scott’s Insight VAR Stars here…

Blackbaud ended its year on December 31 reporting a 17.9 percent rise in net income on a 4.7 percent decline in revenue for the fourth quarter. Net income rose to just under $8 million in the most recently ended quarter, compared to $6.5 million a year earlier. Fourth-quarter revenue was just under $79 million, down from $80.5 million. Read more...

Imagine it's the semi-finals of the U.S. Open and Roger Federer hits a ball that lands near the base line. "Is it in or out?" the world's No. 1 player asks the linesman, who shrugs and then the chair umpire. The umpire responds, "I can't tell you. But we'll let you know when we total up the score."

That's the way the rules for search engine rankings seem to work in the world of the major players, Microsoft and Google.  We know there are rules and we can deduce some of them when we see how well articles on our Web sites do in appearing in searches.