Imagine it's the semi-finals of the U.S. Open and Roger Federer hits a ball that lands near the base line. "Is it in or out?" the world's No. 1 player asks the linesman, who shrugs and then the chair umpire. The umpire responds, "I can't tell you. But we'll let you know when we total up the score."

That's the way the rules for search engine rankings seem to work in the world of the major players, Microsoft and Google.  We know there are rules and we can deduce some of them when we see how well articles on our Web sites do in appearing in searches.

AQB, a bookkeeping and consulting company, has been named Intuit's Reseller of the Year for 2013. It's the third time AQB has received the award, which was handed out at the Intuit Reseller Rally early this month. AQB, headed by president and CEO Marjorie Adams, also received the 2014 Intuit Payment Gold Excellence Award. What's interesting is that the release of this news by AQB is the first I've heard that Intuit has reseller awards and the Reseller Rally.

Imagine it's the semi-finals of the U.S. Open and Roger Federer hits a ball that lands near the base line. "Is it in or out?" the world's No. 1 player asks the linesman, who shrugs and then the chair umpire. The umpire responds, "I can't tell you. But we'll let you know when we total up the score."

That's the way the rules for search engine rankings seem to work in the world of the major players, Microsoft and Google.  We know there are rules and we can deduce some of them when we see how well articles on our Web sites do in appearing in searches.