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SUGAR ROLLS OUT NO-CODE TOOLSET Featured

 

SugarCRM has introduced playbook functionality to support guided selling and CRM process automation. The company said toolset can be utilized to create playbooks and templates for sales plays, sales methodologies, guided selling, service processes, lead nurturing. The capabilities stem from the acquisition of AddOptify, which has provided the Customer Journey Plugin for SugarCRM since 2016.

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