“We couldn’t believe the continued customer clamor,” chief marketing officer VP Todd Wells said during the conference. That came as the cloud software company introduced Release 1 on its 2020 edition of the software. Acumatica has not had a shortage of payroll packages that would integrate with it. But the read from resellers is the old-fashioned desire to have “one throat to choke” when something goes wrong. And payroll written by Acumatica has the benefit of having the same look and feel as the rest of its software. Announced by CEO Jon Roskill during a flurry of product roll outs, the package supports such special needs as certified construction and union payrolls. Acumatica’s construction efforts also got a boost as the company said it has joined the Construction Financial Management Association, which has 9,000 members who are largely contractors. Acumatica will give new Construction Edition customers a year’s free membership in the CFMA.