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FINANCIALFORCE NAMES PARTNER VP Featured

FinancialForce has named Aaron Koenderman as VP of global partner strategy. With a slight difference in title, Koenderman apparently fills the spot left by the departure of Jeff Edwards, VP of global channels, the first head of the software company’s channel aspirations.

Edwards moved to Dynamics reseller Velosio as SVP, leading that company’s cloud alliance. Koenderman, who has been with FinancialForce since January 2020, will keep his role leading the programs for global systems integrators and global professional services in the Enterprise segment. delivery, client leadership, practice development, direct and channel enterprise sales, and P&L. Koenderman was previously VP of growth at Connected from 2017 through December 2018. Before that, he was with Avenade from 2005 through 2007

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