Phocas markets budgeting, analytical  and planning software which integrates with a wide variety of financial applications. Now president of Mcloud3, Drury said he chose Phocas because of “how easy and intuitive it is for the end user, its flexibility, the reporting and data visualization, as well as budgeting and forecasting.” Target industries are manufacturers, distributors, construction and retail, similar to the ERP space. Phocas’ most recent product introduction was a budgeting and forecasting application for the mid-market, which debuted last month. The system is a self-service add-on to Phocas Business Intelligence (BI) and Financial Statements. The Sydney, Australia-based software company also raised $34 milllion last month, which will be used deveop its products. Although the firm “initially” has not gone into ERP software, Drury noted its services include software selection consulting, and NetSuite outsourced support