Syspro said the rebranding signifies its adaptability to industry trends and new technologies. If Syspro has talked about branding before in a press release, it’s been a long time. “We believe this will really resonate with our customers as they say yes—to the next idea, the next opportunity, the next possibility, and to achieve more,” Sandra Fraga, chief sales and marketing officer, said in a prepared statement. The company has gone through a lot of changes, especially in the United States, since the purchase of Syspro USA, which had been its distributor here for decades, and it brought in Geoff Garrett as CEO of Syspro USA in April 2019. It had been a company where a large number of executives stayed for decades. But that has changed significantly, Rob Stummer, CEO of Syspro Asia Pacific joined in August 2019 and Mark Wilson became CEO of Syspro EMEA in January 2020. Fraga, with Syspro Corporate in South Africa, joined the company in May 2016 from Microsoft.