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MYOB BUILDING DIRECT SALES Featured

MYOB, which operates in Australia and New Zealand, has acquired two resellers as it builds a direct sales and service channel for the mid-market. The software company purchased Axys, a partner with more than 600 customers in Australia, and New Zealand’s Exobiz, an MYOB Platinum Partner and Premium Developer.

The company said it started the direct sales effort for its Enterprise software because it expects significant growth. Exobiz co-owner and chief technology officer Steve Aish will lead MYOB’s ERP migration development team. Axys is three-time winner of MYOB’s Partner of the Year title and while MYOB says the direct sales and channel will operate side-by-side when a company starts buying top partners, I would suspect it makes the rest of the channel a bit nervous. However, the official position was given by Kim Clarke, the software company’s GM for Enterprise. “Along with our direct organization, our Enterprise partners remain critical to our success in the mid-market. We will continue to invest in building their capability with training, support and enablement, to service this critical segment of the Australia and New Zealand market,” Clarke said in a prepared statement.

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