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MCA Connect, a Dynamics reseller has hired Lori Borg as SVP and chief growth officer. She will direct the go-to-market strategies of the Denver, Colo.-based VAR and lead marketing, inside sales and strategic alliance teams.

“MCA Connect was No. 12 on Bob Scott’s Top 100 VARs for 2021 with $57 million in revenue and 200 employees. It received the 2021 Microsoft US Partner Award for Automotive and made the software company's Inner Circle for 2021/22. Borg was previously global head of Microsoft Alliance for Cognizant Business Solution from October 2020 until this month and came to that job after Cognizant acquired 10th Magnitude where sheworked from January 2018 in executive marketing roles, finally serving as chief growth officer from January 2020. She came to 10th Magnitude after it bought Northwest Cadence, a Microsoft data analytics, DevOps Partner. Borg founded that company in 2007 and served as its CEO. Founded in 2002, MCA Connect is headed by CEO Claude Watson who has joined the business in July 2008 as president.

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