Howells was head of marketing at Intacct from March 2017 through February. His profile has an interesting insight into his job there. It says he changed the company’s “go-to-market from horizontal accounting to a micro-vertical strategy, changing the split from zero micro-vertical business, to 84 percent of the business” and grew  “ARR for Intacct by 400 percent in four years since the acquisition [by Sage].” His departure coincided with a period with which function Intacct and the historical SAP ERP business are being integrated.