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ROOTSTOCK NAMES NEW EXEC Featured

 Rootstock Software has named Raj Badarinath to the newly created position of chief marketing and product officer. The ERP software company pointed to his hiring as one of the steps taken because of the infusion of capital from its purchase in August by private equity company Gryphon.

Rootstock's applications are built on the Salesforce platform. Badarinath has experience with a number of SaaS operations. He was chief revenue officer and CMO of Arrowstream from November 2021 through August. Before that, he was CMO of Algonomy from October 2017 through October 2021 and was also VP of marketing and ecosystems for RichRelevance from October 2017 through April 2020.

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