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Rootstock, which makes manufacturing software on the Salesforce platform, has hired Joe Massa as chief revenue officer. Rootstock said Massa’s job is to grow is business in its geographies, North America, Europe, and Japan.

The company’s announcement noted plans for Massa to add sales people and urging candidates to “stay tuned” to career opportunities at  Massa previously worked for Loftware for eight years one month where he was VP of sales for the Americas. He was with Determine from November 2007 through December 2014 where he was a regional sales manager. Before that, Massa served as VP of sales for North America from October 2004 through September 2007.

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