Acumatica had gaps in the Washington, D.C.-Beltway and Atlanta, Ga., areas, but said two VARs signed during the conference in Orlando, Fla., "closed those gaps." There were some top Sage and Dynamics resellers who attended the conference to test the waters. Similar to cloud competitors NetSuite and Intacct, Acumatica is discussing the need for resellers to develop micro verticals. Roskill also said the cloud software company has had success in raising its visibility among ISVs. While many software companies did not know who Acumatica was when Roskill started his job two years ago, third-party software companies are now calling him.