FinancialForce.com has decided to drop the .com from its name. Headline writers should rejoice as the company opted for the simpler form. The company, owned by Salesforce and Unit4, also named Joe Fuca as president of worldwide field operations. Fuca will lead and expand the global sales organization and its services arm, Customers for Life. Fuca was most recently VP of worldwide sales for DocuSign. He also held senior executive for McAfee (now Intel Security), MarketLive, PeopleSoft and Evolve.