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DOES MICROSOFT HAVE A DYNAMICS MESSAGE? Featured

dynamicsThe short answer? No. The recent statement by Microsoft execs at the Directions conference for NAV resellers left the channel in an uproar. It looked like the software company planned a Build-A-Bear strategy—resellers would label Dynamics products under their own name.

The end result is let's talk about what we think, maybe, possibly, well, who knows the end result? What is left is the impression that Dynamics is lost in the company. One reseller said Microsoft promised to have "the mishandled messaging clear and concise for Summit", meaning for the Dynamics Community Summit User groups conference October 10 to 13 in Nashville, Tenn. The Directions announcement was that the Dynamics 365 business edition was gone and there would be white label partner branding while the AX product, Dynamics 365 Enterprise, would scale down. "I think as of now business edition and enterprise are still viable," was the reseller's comment.  I first said Microsoft had lost control of its message.  It's more than that: when Microsoft pulled apart Microsoft Business Solutions, it left no one who had an incentive to make Dynamics succeed. Last month, it turned out the company's public relations agency did not know about Microsoft's SMB awards for resellers. There seems to be no central point for Dynamics information. A colleague who knows someone who recently worked at Microsoft said he was told that most people with experience are gone—a message that has been delivered before. The teams are functioning without any real corporate direction. The state of the market? The Oracle purchase of NetSuite and the Sage purchase of Intacct left the channel worried. Exact's decision to spin off JobBoss, Macola and Max to ECI Solutions underline that Exact never knew what to do with these products. Dynamics is a mess. In short, everything is pretty much up for grabs for whatever company can establish a clear message and direction.

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