Norling was already working as an advisor for Rootstock for the last year to help it build EMEA operations. He was previously head of Rootstock Nordics, the software company’s master VAR for that region. Norling has a wide range of experience in the software business, including stays as an executive at Baan, Pansophic, and CDC Software. Rootstock has been busy in 2018. In January, the company acquired cloud ERP software company Kenandy and it expanded the executive team the same month, naming Randy Wheeler as managing director and Mark Saliman as VP of finance. It hired Mark Brennan as chief marketing officer in March. Based on the Force.com platform, Rootstock markets software for manufacturers and distributors.

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