SugarCRM has hired Jennifer Stagnaro as its SVP of marketing. In the new job, Stagnaro leads branding and marketing initiatives. She was previously VP of global marketing for Immersion. Before that, she was VP of marketing for Audience. She was also executive director for the Meth Project, which was aimed at reducing methadone use among youth. Sugar's previous marketing leaders included Lorna Heynike, who was SVP of marketing until she became the open source software company's group VP of product strategy in April 2012.