Never shy at pummeling an opponent, NetSuite this week welcomed Sage chief executive Stephen Kelly in his first week on the job in its own way. It placed an advertisement in the Metro and the Financial Times London that contained a faux map of the London Underground with the headline "All Sage Lines Terminate Here". Instead of having a destination name, each train route was given the name of a Sage product—50, 100, 200, 1000—with all routes converging on NetSuite.