INTUIT OUT TO CRUSH COMPETITION

Sasan Goodarzi, IntuitIn a broad presentation of new products and discussion of strategy, Intuit executives this week outlined plans to dominate their markets; that’s even more than they now do in consumer and professional tax software and low-cost accounting. CEO Brad Smith pledged “to allow no U.S. beachhead” in accounting software in remarks made during this week’s Investor’s day. Smith made that comment – obviously aimed at Xero – after noting the introduction of wholesale QuickBooks pricing for Pro Advisor.

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