INTUIT ADOPTED XERO SALES TACTIC

Jerry Natoli, IntuitIntuit's decision to allow accountants sell its QuickBooks products stemmed from watching the success Xero had with that method. "The thing we learned from them [Xero] was their partnership with the accountants as a sales channel," said Jerry Natoli, Intuit's VP of corporate finance and treasurer, said during a webcast this week from a presentation at Barclays Global Technology Conference

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