Sage's introduction of X3 Version 7 last week was a formality. The website for the product – the only Sage midmarket package with its own website – was already packed with V. 7 info. More attention was paid to what Sage's Europe CEO Alvaro Ramirez meant when he said, "Our brand is a disaster." I'm of the opinion he didn't mean it quite the way it sounds but why hand competitors a recruiting tool? The remarks suggest that the rebranding campaign of putting the word "Sage" in front of all products has not worked as well as hoped. Version 7 will be first rolled out in on-premise form next month.