Xero showed the emphasis it puts on the market in the United States as it hired a new CFO who will be based in San Francisco. The New Zealand-based published cloud accounting software this week said it has hired Douglas Jeffries as CFO with the prior person in that role, Ross Jenkins, moving to the newly created position of COO. Xero also announced the hiring of Gregory Volm, who had previously been senior director of North American sales for Zendesk, as VP of U.S. sales.