Intuit promises a "big reveal" at its show next week. As outlined by execs at September's Investor's Day, it may involve QuickBooks Online as a small business application hub. During the presentation, CEO Brad Smith said the average small business has 18 applications and wants to ensure that "all of these apps that a small business uses [will] flow in and out of QuickBooks" SVP Dan Wernikoff outlined how it might work: "It needs to be very simple. It needs to be integrated across many, many applications. It needs to be a single cloud.