ONLINE EFFORT TARGETS ACCOUNTANTS

Neil Williams, IntuitThe headline here should probably have the word 'Again' as software vendors have generally prized accountants for their ability to influence the buying decision of clients. But with the growth of cloud computing, we appear on the verge of a new era of firm enlistment. In a webcast of his presentation at the 31st Nasdaq Investor Program in London this week, Intuit CFO Neil Williams said Intuit has done about all it can in terms of product enhancements to encourage desktop users to migrate to QuickBooks Online.

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