The recent appointment of Michael Schmitt as the new head of the SAP Business ByDesign operation appears to be one of a series of steps in putting some life into the low end of the publisher's product line. SAP has invited the press to a conference call on October 17 in which "We will outline our strategy and talk about our go-to-market model and road map for SAP Business ByDesign in the near future and beyond." The big gun on the call is Rainer Zinow, SVP, SAP Cloud from the mothership SAP SE (once known as SAP AG).