NETSUITE PUTS UP BUCKS FOR SPORTS

NetSuite's use of professional sports to markets its brand continues to grow as the company has expanded the number of players it engages with and the value of services involved. This started with a 2004 verbal agreement with Oracle Racing, whose primary funder, Larry Ellison, is NetSuite's majority share owner. It has swapped application services for logo placement on the team's sailboats. Read more...

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