The message of marketer Mathew Sweezey, delivered at SugarCon 2013, the SugarCRM conference in Manhattan this week, hit home. Sweezey, described as a B2B marketing evangelist at Pardot, said social media, marketers and sales people need to utilize social media without being creepy. In fact, he told the audience that these professionals often engage in "1984-like tracking." . For trips abroad, I have purchased several languages from Rosetta Stone, whose ads are impossible to escape on television.