DOING BUSINESS WHERE PEOPLE KNOW YOUR NAME

Messages from three companies came together in this one. Taylor Macdonald talks about Intacct making reselling fun again and David Dierke, CEO of AccountMate, about how resellers can reach him by telephone. Then, I turned to Joey Benadretti, VP of Syspro USA in an interview a few days ago. It was triggered by the fact I think I’ve seen some good quality resellers turning up with Syspro in the lined up. Benadretti was also pushing the personal touch as good channel management. “Part of my mission is to be on site with all my channel partners,” he said. It’s clear that Macdonald and Dierke are also in that camp and it shows the cultural issues that Sage and Microsoft face with their resellers where, unless you’re really big, nobody knows your name. Read more...

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