INTUIT DROPS PROLINE BRAND
- Friday, 12 August 2011
- News and Analysis
Intuit is dropping the ProLine brand that it had launched as method of tying together its product lines. While that doesn't directly affect many readers of this newsletter, it shows how tough rebranding can be. The issue is that everyone knows TurboTax and QuickBooks, but almost no one knows the Intuit name. Sound familiar? Read more...
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