Imagine it's the semi-finals of the U.S. Open and Roger Federer hits a ball that lands near the base line. "Is it in or out?" the world's No. 1 player asks the linesman, who shrugs and then the chair umpire. The umpire responds, "I can't tell you. But we'll let you know when we total up the score."

That's the way the rules for search engine rankings seem to work in the world of the major players, Microsoft and Google.  We know there are rules and we can deduce some of them when we see how well articles on our Web sites do in appearing in searches.

OneSoft Solutions was introduced last month as the former Serenic sold the packages that made it Serenic. So Serenic Navigator ended up under Bellamy Software, a division of Sylogist.  What was not spelled out clearly in that announced in August was that the renamed company, OneSoft, is selling OneNFP, which is based on Serenic Navigator; at least that product name wasn’t used. OneNFP, which incorporates the old Serenic Express and Essentials, has core accounting, budget control and audit.

Imagine it's the semi-finals of the U.S. Open and Roger Federer hits a ball that lands near the base line. "Is it in or out?" the world's No. 1 player asks the linesman, who shrugs and then the chair umpire. The umpire responds, "I can't tell you. But we'll let you know when we total up the score."

That's the way the rules for search engine rankings seem to work in the world of the major players, Microsoft and Google.  We know there are rules and we can deduce some of them when we see how well articles on our Web sites do in appearing in searches.