Estimated reading time: 1 minute, 12 seconds

EYING SAGE’S BERRUYER FROM AFAR

Guy BerruyerThis month has produced the first opportunity for many of us to see Guy Berruyer, new chief executive of the Sage Group, in action.  That is through the webcast of the Sage analyst event which was held on February 2 in London. There were no earth-shaking announcements, although the overall emphasis on building up premium support worldwide was noted in last week’s newsletter.

Still, there is an opportunity for measurement and I’d say the fact that he’s fluent in English (which sounds like he learned it from the Brits), and not just fluent, but comfortable in tossing-off colloquial phrases with a fairly light French accent overlying his pronunciation. He’s not an exciting speaker, but he came across as a smooth and confident speaker. Among Berruyer's remarks were the reiteration of four major goals for the company: 1. Improving organic revenue growth; 2. driving margins; 3.  leveraging the web; and 4.  re-engaging in mergers and acquisitions. Berruyer noted the company intends to hold margins at the 2010 levels and to invest in the company. This is a very good message because I believe Sage's major error has been pushing margins up and not putting money into product development and other key areas. Last week's newsletter described the emphasis given to sales of premium support. Another major point was that Sage is going to again look at its installed base of customers with lower-cost products as potential sources of revenue for higher-level applications as they grow.
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