Jay Deubler, who became president in June, said channel growth was one his priorities for the company which he said has always partnered with ERP vendors during its 20 years in operation. Phocas was already working with the Epicor and SAP channels and has integrations with most mid-market players. With the establishment of an Acumatica integration recently, “We are working with a number of resellers there to have them join with a referral or reseller programs,” Deubler said. He continued that when Phocas works with an accounting software vendors, “Our objective is to mirror the go-to-market strategies of those organizations.”  When Phocas establishes an integration it offers pre-built solutions—prebuilt data cubes—so that when it launches the link with a new vendors “we have by role a number of dashboards, reports, and alerts that are already saved.” The company targets a number of marketing including automotive, building and industrial, consumer goods, electrical, food and beverage, health and scientific, janitorial and plumbing and HVAC.