Companies and their customers benefit when executives demonstrate vision. When it's done right, it can be very valuable. The last two posts on this blog bore the scintillating titles, "Microsoft Dynamics CRM Online: The Right Choice for Your Business" and "Customers Choose Microsoft Dynamics When Investing in Business Applications." These were both by corporate VP Michael Park. But just what value is it having a VP telling prospects that they ought to by the company's products? I think everyone gets the point. If you want to see a blog that delivers real insights, not just pushing product, read "Bruce’s Blog" by Infor’s chief strategy officer, Bruce Richardson. His last two were "Does Your Marketing Strategy Include Video?" [July 11] and "The Future of the Internet: From Petabytes and Exabytes to Zettabytes and Yottabytes." [June 27] His background is research and it looks like it’s his job. But that's the trick: find somebody in the organization with the talent and the time and make it their job. Most of Richardson's posts don't even talk about his company’s products.