Then he continued, "Microsoft Office and Exchange, and SharePoint, which are the back-end facilities in that professional set of tools are all really focused in on the cloud today. This is the bet, if you will, for our company." Part of me thinks that Microsoft's labeling needs to be more in line with cheese products in the dairy section of supermarkets. There's cheese, then there's cheese food, or more correctly, processed cheese, cheese spread, cheese products and imitation cheese. Some of the Microsoft stuff looks more like processed cloud and perhaps even imitation cloud. (I have my own label, cheese-like food). Not surprisingly, Dynamics products were not mentioned, although their future is clearly linked to the Azure platform. To a certain extent, I tend to think Microsoft's current approach with Dynamics could be labeled "imitation cloud" until Azure gets going.