That also leaves 55 percent either not using social media, or perhaps picking, "Don’t know. Don't care." Seventy-four percent are looking for education about the topic. The press release didn't say precisely when the survey was conducted, but conveniently there was enough time for the Armonkians to respond with a new educational program about social media for channel members. Speaking of education, I first did a search to find the press section and after a lot of thinking concluded I could get there by clicking "About IBM" at the bottom of the home page, and then clicking "IBM Communities" before researching a link to the press page.