Estimated reading time: 1 minute, 21 seconds

MACDONALD: MAKE RESELLING FUN AGAIN

Taylor MacdonaldTaylor Macdonald outlined this week one of the more unusual goals that has been listed for developing a reseller program, and that is to make reselling fun, like the old days of Great Plains Stampede and State of the Art (But can Intacct afford enough booze to recreate the Stampede atmosphere?).Part of that would stem from a smaller channel and a smaller channel organization at Intacct that would give VARs a first-name relationship with execs. M
acdonald repeated the company’s strategy of a channel small enough to avoid the price competition that has drug down the Sage and Microsoft channels over the last few years. He estimated the company could end up with 50 to 75 resellers. They would be limited with two per large metropolitan areas such as Atlanta and Denver and one for smaller areas such as Salt Lake City, Raleigh, N.C., and Memphis, Tenn. Macdonald says that 17 organizations have committed to become reseller and it appears that Intacct plans to let the names out one-by-one to keep the publicity rolling. The latest to be named is AccessTek, a Chicago-area Dynamics VAR. Having thought more about having reselling becoming fun again, I concluded that much of the fun was selling into a market that had many first-time buyers and the livin’ was easy (er). I’d love to see how Intacct might accomplish that. It’s clear that most businesses have financial software that works just fine and there’s no need to rush to buy SaaS products. We are not going to see anything like the peaks of on-premise buying in the 1990s and the pre-Y2K frenzy.
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