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EXACT DROPS ONLINE PILOT

Exact is halting a pilot of its Exact Online in Turkey in January and ended a joint venture with Triodor, which was involved in the test. The decision appears to be one of the first steps taken as part of this month’s announced refocus of strategy. A part of that was an announcement that Exact will reduce its involvement outside of five key countries, including the United States. Executives had said  introducing Exact Online into new countries would take longer than anticipated. Instead of moving into more countries, Exact said it will focus on expanding the product in the Netherlands and Belgium first.

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