It’s hard to tell if this is a serious plan or a trial balloon. But in a recent interview with “Managing Automation,” Robert Enslin, president of SAP U.S., was quoted as saying the telephone companies might become resellers of the web-based Business By Design. The statement attributed to Enslin didn’t go much beyond the possibility that he could see that happening. My initial reaction was, “OMG, don’t?” Telcos (and banks) don’t have a great track record in selling B2B applications that aren’t telecommunications related and I can see BBD becoming a loss leader. This sounds like a plan to construct channel conflict and make VARs who are being enlisted in the sales effort pretty unhappy pretty quickly.