Well, here is part of the official explanation “Organizations gain visibility and actionable insight by seeing all activities related to a customer on one 360° account view, including activities from sales, professional services, billing, and accounts receivable. Processes flow seamlessly from sales through project management and services delivery to accounts receivable and general ledger; an optimized process for invoicing and receivables speeds payment and maximizes cash flow.” One indication of the target market seems to come from an IDC research analyst who said it could be useful for those who don’t have Salesforce.com well integrated to PSA.