Tirico, a senior social media manager, made a joint presentation with Chip Rodgers of SAP to discuss the impact of social media on a company’s bottom line. Another part of the topic ought to interest many smaller organizations because the talk was billed as showing companies “how they can work out ROI with limited resources, and how they can build trust within their organizations and add social media to their sales processes.” Having just made a presentation to some Pennsylvania accountants about the use of social media it is clear a lot of smaller businesses still don’t see how they can make money with these tools. There were a few sophisticated users among the 75 people in attendance. But most were dabblers, although almost everyone is using social media in their personal lives. And a majority remained confounded by Twitter. The formal social media effort appears to be relatively new for Sage. Tirico joined Sage North America in February and two others who came up on a Linkedin search had also joined the company in 2011.